I hope Adro is successful logically people who are prepared to spend the money and have the disruption to their lives to participate will be highly motivated.
Like any business if he has a lot of happy customers that refer people his business will expand.
Then as long as he has the numbers right he should do quite well.
With the holiday suggestion I was only trying to suggest the conflict that many people may have should I spend this money on product A or product B.
Certainly from my casual observations there are plenty of people who would sooner spend their money on.
A big TV
A fancy car.
A holiday.
Rather than some sort of health and fitness program.
While I am not an expert on the products available in the health and fitness industry it seems that at $1400 per week that this would be towards the upper end of the price scale.
I have no idea on the success rate of this style of program.
What constitutes success is a very personal thing.
What constitutes value for money is a very personal thing.